The process from pre-production to the exhibition of the
film is a time consuming period. There are many decisions in which the
producer, director and editor need to make in order for the film to have the
best outcome. This would be to sell out in many cinemas; DVD’s and the need to
have a worldwide effect on consumers of today. However, in order for the film
to be successful, it needs to be creative in the sense that it has to have a
strict vision which will then need to be executed in a variety of different
ways. Not long ago the film industry was
running out of ideas, the movies where not doing well in box office sales .No
one was ready to invest in the movies as they were not sure whether it will
return them the profit or not. Prior to this, the only films that are successful
have the creativity behind the initial idea. For example, Avatar produced by
James Cameron is the highest grossed movie ever, because of the creativity
Cameron had for CGI technology which we know took many years to create as at the
time the technology he wanted to use wasn’t available. Creativity also calls for the need for film
makers to interact with their product. This is evident by the film makers
vision comes from within by they would have a certain ideas they would pick up
from different aspirations which would hopefully make consuming the film more
interesting. Creativity in filmmaking is the ability to think outside the box
and create things outside imagination.
As a class, we are intrigued by many short films and how the
use of creativity was used to portray different ideas in simple short films.
These may include colours, characters, overall concept and many more.
The first short film in which I was exposed to was ‘We were
once a fairytale’ featuring Kayne West. The film was given an interesting twist
in how audience exaggerate how brilliant celebrity life is, but Kayne here
shows us how it really is. It shows us how he is treated differently just
because he is this worldwide icon. Isolation occurs as he feels everyone is
against him even though he is drunk. The use of Kayne as a unique selling point
engages and targets mass audiences, the young generation especially. The creativity
also shines through the different camera angles the director has used to
portray Kayne as drunk and isolated. Moreover, the use of composition also
re-enforces this point as we never see the main character acquainted with his
peers. Through that Kayne is drunk the point of view shots also impressed me
because they added the extra certainty to the audience that everything was from
his point of view which helped us to establish a certain bond with him and also
we felt sympathetic towards him even if we don’t need to be. This short film
was a really good example for us as film makers to use because it took a
current issue and turned the idea into something very controversial and
interesting.
The
second film that we were influenced by was ‘Love sick’ which again took another
public issue of love which can be related to all audiences. It also added humour
which made it more engaging right until the end of the film. The film follows a
normal boy who falls in love with girls at first sight, he then confronts them
completely unaware of how they will react. As the film is playing it is shown
through his point of view which again allows us to establish a certain bond
between him and the audience. What is creative about this film is that is keeps
us guessing constantly for example, in the train scene we straight away guess
that the girl he finds is gone forever, however he finds other alternatives to
trace her down by robbing a kids bike where he nearly loses his life. The story
ends with him chasing another girl who he see’s in a park which is clear that
these sort of issues occur in his everyday life. It represents a certain cycle
he has to chase in order to be happy in his life, hence the title Love Sick’
shows he is fed up of the constant disappointment
‘Inside’ was my favourite short film by the fact is was the
most creative. It took the simple idea of a man being locked up in a mental
institution to represent how abnormal he is. The story has an interesting twist
which shows the man has different personalities which are represented through
different characters he has in his head, which all talk at the same time. At
first it was very hard to understand what the overall concept of the film was,
but after I understood the story I felt this was the most effective way to
illustrate an idea like this. The use of the setting also added to the
creativity of the film, it had to be dark and mysterious otherwise the idea
wouldn’t have worked. The most creative use of camera was the fast constant
close ups of the man cutting back to the different characters who were playing
his different personalities gave emphasis that he was almost about to explode which
I thought was a clever technique to use to represent the character.
‘Tick Tock’ had the most effects used out of all the short
films. It had the film starting from forward to backwards to show how after an
overdose on drugs leaves him with little time to live, little did he know that
his friend was playing a prank on him. Through this short film we learnt many
lessons. These were to not dress up effects for the use of it; the effects need
to be suitable for the story because a bad film will still be evident with or
without effects. Also, the technique that was used in this film to show
everything fast forward, this cannot be established in other different genres
of film because it won’t work. However,
despite this I liked the overall idea of the words popping up on the screen throughout
the sequence to illustrate his character, then the film took the dramatic
change as he was about to lose his life which he tried to prove a point to
himself that he wasn’t such words as ‘coward’ who he then confronted his
girlfriend etc. Also the use of no sound unlike all of the other short films
added a more dynamic element and allowed us to engage more on the actions of
the character. Also the use of the black and white lighting was also trying to
represent how unstable the main character was and the state in which he was
presented in.
The last influence in which we were presented to was a film
made in 2006 called ‘The Fall’. We were informed that the film unlike many
worldwide films that it had no computer generated images, this meant that it
was essential for choosing the correct location to shoot the natural aspects of
the film such as the fires in the forests etc. The reason why this film was so
creative was because the story idea was so plain, however the way in which it
was presented to us the audience was highly adventurous. I felt as if I was
also involved in the story aswell. I liked that the characters drew parallels
to these superheros even though they were normal people in a hospital. The use
of the voice over talking about their experience almost didn’t make sense at
one point, but that’s what the production team of this film were trying to
aspire, they wanted to make us feel as if the story was made up inside the
characters head. This is why I think ‘The fall’ will inspire me into making an
outstanding film in A2 media.
Here below is a review of the film
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